Today's edition is going to be a little bit of a blast from the past. Picture it – college days, yours truly and my roommate (whose identity will remain an enigma). No matter the mountain of assignments, Sunday at 8:00 PM was sacred. Why, you ask? One word: X-Files. Yes, Mulder and Scully are our beacons today. Lean in close; I'm about to share a nugget that's sharper than Scully's skepticism.

Ever notice that iconic poster in Fox Mulder’s office? "I Want to Believe." That piece of paper wasn't just set decoration; it was the heartthrob of Mulder's ceaseless quest. It was his North Star in a confusing universe of government cover-ups and little green men.

*One of the permanent residents of the Come Wright Inn. His room is in one of the secret sub-basements, next to the time machine.*

This got me to thinking about my own North Star. If I could slap a poster on my wall, what would it look like?

After a great deal of pondering, I came up with this:

I believe every human connection is valuable. No matter how the relationship ultimately concludes, each interaction is precious. My products and services lie in unconventional marketing, but my business is building relationships.

So. Over to you. Imagine a poster like that in your office. What does yours say? What ideas do you return to when the world gets a little wonky?

Whatever it is, let that belief be your guiding force. Let it inform your marketing strategy, your client interactions, and the stories you share.

Here’s your mission – should you choose to accept it:

Create your "I Want to Believe" statement. (Special bonus for those who put it in a poster and send it to me ).
Let it resonate in every message you send, every program you design, every client you coach.
Believe in the value you bring and the uniqueness of your approach.

Ditch the generic email blasts. Abandon the social media posts that scream into the void. Your marketing should be as unique and personal as the services you offer.

Your clients are not just another checkbox on your to-do list; they're the Scully to your Mulder, the Watson to your Sherlock – essential partners in this journey.

As you ponder what belief poster you'd hang in your office, hit the reply button and share it with me. Let's create a mosaic of beliefs that shape our businesses and our legacies.

And remember, despite the frustration of unseen efforts, despite the siren calls of 'guaranteed success' marketing ploys, your unwavering belief and personal connection are your true differentiators.

Till next time, keep believing, and keep connecting.

I want to believe