🎨 Bob Ross hated his hairdo
Indeed, it is the verifiable truth. Bob Ross hated his perm.
He originally got it because the start of his painting career was a bit of a rocky road, financially. Haircuts cost money, and Bob wanted to save it wherever he could. So he chose his now iconic perm, the hairstyle that could be spotted from space.
Yet, when the time came to switch up his look, he found himself facing a difficult decision. Why? That hairstyle was more than just a bunch of tightly packed curls; it was the hallmark of his brand. Changing it wasn't just a personal choice; it was a branding overhaul.
A bit ironic, don't you think? His signature locks, the ones he desperately wanted to change, were the same ones painting him into the hearts of millions.
The new art teacher at the Come Wright Inn. All he's missing is a gold chain...
Here's what I know – we're all a bit like Bob. Each person reading this email has something uniquely ours that sets us apart in this noisy world. So the million-dollar question is: What's your 'perm'? What makes you, you?
It's that thing that makes your clients feel like they're not just buying a service, they're becoming part of a larger story.
Perhaps you're the coach who always wears funky glasses, or maybe your signature move is sending handwritten notes in an age of texts and DMs. Whatever it is, it’s that personal flair that makes you memorable, that makes people say, "I know them, they're the one with the..."
I know what you might be thinking. "But what if I pick the wrong thing?" or "What if it feels forced?" Answer – don't just choose your 'perm', let it choose you. It's already there, in your passions, quirks, and the way you connect with people. It's in the things you can't not do, the stories you can't not tell.
Keep a look out over your shoulder - not everyone in this image is happy.
Once you've got that golden nugget, it's time to polish and present it. Create content that oozes 'you-ness', whether it's blog posts, videos, or social media musings. Trust me, when you infuse your essence into your work, it's like a magnet. People are drawn to authenticity like moths to a flame, especially now.
All righty then. Grab a notebook and jot down five things that make you uniquely you. Pick one and brainstorm how you can make it a more pronounced part of your branding. Not tomorrow, not after you've had your coffee, but right now.
Your personal brand isn't just a logo or a color palette. It's the full Bob Ross experience – the voice, the values, the vibe. It's what people talk about when you're not in the room. It's what makes them seek you out when they're tired of the same old brandscape.
Embrace your 'perm', whatever that may be. Paint it into your brand's canvas with bold strokes. Because in a world full of copycats, being unabashedly you is the most revolutionary thing you can do.
You might find that the very thing you were hesitant to flaunt becomes the cornerstone of your legacy.