The night Suzanne Collins robbed me of sleep.

Last Friday night, while most reasonable humans were enjoying a late dinner or settling in for a movie, I found myself locked in an unexpected battle of wills with Suzanne Collins' "Sunrise on the Reaping." It's the fifth book in her Hunger Games series. (Yup, that one.)

There I was: jammies, snuggled into my bedtime reading fort, Ranger beside me. "Just one more chapter," I whispered to myself, like the sweet summer child I apparently am.

NINE HOURS LATER, I was still reading, completely captivated, my eyes burning and my mind utterly unwilling to put the book down. When dawn finally approached (fitting, given the title), I had devoured every. single. page.

As I finally closed the book and stared blearily at my ceiling, I asked myself: "What just happened?"

Engagement sorcery. That's what happened.

The reading fort at the Come Wright Inn is very popular.

See, Collins doesn't just write books – she creates worlds that are unmistakably HERS. Her voice, her perspective, her unique blend of brutality and tenderness that no one else can replicate.

She knows exactly who she is as a creator and never waters it down for broader appeal.

The result? An experience so distinctive that you can't put it down - because you cannot get it from anyone else.

And isn't that precisely what we're all trying to create for our clients and audiences?

In a world where everyone's posting the same recycled tips and tricks, where marketing feels increasingly lobotimized, the true superpower is having the courage to be unmistakably YOU.

That book wouldn't let me sleep because it wasn't trying to be anything other than exactly what it was. No compromises, no "but will this appeal to everyone?" hand-wringing. Just pure, unfiltered Suzanne Collins, take it or leave it.

(Spoiler alert: People take it. In droves.)

I challenge you to look at your own marketing and ask: "If I stripped away all the 'should dos' and industry expectations, what would my truly authentic voice sound like?" What would you say if you weren't afraid of being too much, too quirky, too passionate, too YOU?

Here's the truth – your ideal clients aren't looking for another generic service provider. They're searching for someone whose unique approach resonates with their own values and vision.

They're looking for the messaging they can't put down, even at 3 AM.

So go ahead, make your mark. Create something so distinctly yours that people lose sleep over it. The world doesn't need more cookie-cutter () marketing – it needs YOUR voice, YOUR perspective, YOUR unique blend of qualities that no one else can replicate.

There’s nothing more magical than being unapologetically yourself.

And that, my friends, is exactly what we cultivate inside the Epic Engagement Guild.

If you're tired of blending in with the marketing masses and ready to create experiences that keep your people awake at 3 AM (in the best possible way), I've created a space just for you.

A community of fellow shoulder-shakers and movement-makers who are done with conventional approaches and ready to embrace their quirky, captivating, authentic selves.

Inside the Guild, we don't just talk about engagement – we live it, breathe it, and create it together. You'll get access to frameworks that help you identify and amplify your unique voice, strategies that turn your quirks into your superpowers, and a community that celebrates your boldest ideas rather than suggesting you tone them down.

Plus, yearly and lifetime members get exclusive access to First Draft Ninja™ – my secret weapon for creating content that sounds unmistakably YOU without staring at a blank page for hours.

The Guild doors are always open at just $97 per month (with yearly and lifetime options that include special bonuses). Come join us and discover what happens when you finally have the courage to be as distinctive as that can't-put-down book.