Beware the Demogorgons of Soulless Marketing 👹

So I was rewatching Stranger Things last night (for the 47th time, but who's counting? ) and it got me thinking...

In the show, there's this alternate dimension called the Upside Down. It's dark, it's weird, and it's filled with monsters like the Demogorgon. Basically, everything is a twisted version of the real world.

Sounds a lot like the state of marketing these days, doesn't it?

In this upside-down marketing world, soulless subject lines roam free, generic messages lurk in the shadows, and authentic human connection is about as rare as a walkie-talkie that doesn't crackle.

Hi GPT! Can you give me an image of my inbox, but make it a horror movie? Thanks!!

But here's the thing. We don't have to let the monsters win. We have the power to flip the script and create marketing experiences so engaging, people will actually look forward to them.

How? By embracing what makes us unique instead of blending in​. By writing like we're having a conversation with a friend, not a faceless "prospect." And by treating our audience as partners on this wild ride, not numbers on a spreadsheet.

In other words? It's time to punch generic marketing in the face.

Channel your inner misfit hero. Let your quirks shine. Share stories so vivid, your readers will feel like they're right there with you, '80s soundtrack and all.

Because in a world of upside-down marketing, authenticity is our secret weapon.

Let's show the marketing Upside Down who's boss.