Ode To Petunias...
Ever had one of those moments where primal fear turns into a light-bulb moment? Trust me, I didn't see this one coming.
Here's the story: I have an irrational fear of spiders. Indeed, those eight-legged freaks send me running for the hills, screaming a scream so high pitched that only my dog can hear it.
My wife has even had to code-name them "petunias" just to keep me calm. And guess what? There's a petunia setting up shop on my deck right now, constructing a rather giant web.
Now, let's talk about that web for a moment. This isn't just any web; it’s a thing of genius. Designed to be sticky. Strategically placed in a high traffic area. Methodically covering the space in a radial grid.
I don't find it beautiful - but I do think it's brilliant.
Just another night deckside at the Come Wright Inn.
Here's the thing: Outstanding messaging is just like that web—sticky, strategically placed, and methodically covering all parts of the user journey.
Stickiness ensures your message stays with your audience.
Position it in high traffic areas to maximize visibility.
Methodically check every point of interaction to make sure it works for your users.
Spiders still scare the hell out of me, but I'm grateful for this tiny eight-legged architect for giving me a new perspective on messaging.
Now, on to you, my friends. I know you have groundbreaking ideas that can transform the world. And many entrepreneurs struggle to articulate their vision. It’s like having the energy to spin a web but not knowing where to start.
Yes, DazedLeaf here seems to be a bit confused. I guess it's time to start looking for another accountant... sigh.
Here’s your challenge, should you choose to accept it—take one of your current projects and run it through our petunia-inspired checklist. Is it sticky? Is it in a high traffic area? Does it methodically cover all the basics?
Remember, even a primal fear can teach us something valuable. Here's to learning from our petunias and making our messages as brilliant as their webs.