Big fish, meet nimble ninja

Greetings Grasshopper!

Ever had that moment when you’re browsing online, and instead of finding what you need, you’re hit with ads that scream “someone paid a lot to be here”?

Same. That’s why I was floored when I heard about Perplexity AI’s newest move—if you have the Pro subscription, you can shop directly through them now.

Here’s the deal: smaller companies are nimble. They innovate faster, focus sharper, and, in this case, Perplexity has nailed what Amazon can’t.

Instead of being pushed toward whoever paid for the top spot, Perplexity gives you recommendations based on what you actually asked for. No fluff. No distractions. Just what you need—and the ability to buy and ship it in one smooth motion.

I just wanted to slay a dragon, not subscribe to a Potion-of-the-Month Club..

And that got me thinking about us. The entrepreneurs of the world.

Perplexity is not winning because they're a big company with lots of resources. They are winning because they get their customers. They know what we want and what annoys the heck out of us about online shopping with huge corporations.

So, let me ask you: What if you knew what your customers loved? What drove them bananas? What if you could take that insight and create something that fits their needs so well, they can’t help but buy?

This is the magic of knowing your audience—not just kind of, but really knowing them. It’s the difference between throwing spaghetti at the wall and having a community that throws money at you because your offer fits like a glove.

I’m thinking of hosting a workshop to teach you exactly how I do this. Want in? Reply to this email with the word “spaghetti”. If enough people are interested, I’ll make it happen.

And hey, don’t forget our online family gathering today at 11 AM Central! Your seat’s waiting at the Come Wright Inn. Swing by, grab a coffee (or a spiked cocoa), and let’s chat.

Take care of yourselves, take care of each other, and I'll see you soon.