Gather round, for today I beckon you into the realm of the unexpected, where the ordinary becomes extraordinary and where fitting in is as passé as a superhero without a quirk. Picture this: Tony Stark without his arc reactor, just a man with a suitcase of cash. Unthinkable, right?

Similarly, envision your marketing strategy stripped of your unique spark – isn't that just a billboard in the desert?

*Clearly this is where they put the badly spelled billboards.*

Allow me to unfurl the tale of why I wear the Cape and Goggles.

September 2018, Phoenix is sweltering, and there I am, shaking like a leaf about to address a congregation of (soon to be?) Bot enthusiasts. Outside, I'm all cool composure; inside, I'm a hurricane of "What am I doing here?"

Enter a coach of mine and her superhero-themed event. In a moment of smartassery, I declare I'll don a cape. Lo and behold, my coach takes me at my word! Thus, the cape and, after a brief skirmish with an itchy mask, these stylish steampunk goggles became my outfit for the weekend.

Rocking up at the event, it looks like I'm the lone caped crusader in a sea of civvies . But here's the kicker – the cape turned my wallflower tendencies on their head.

I didn't have to worry about approaching people - they approached me. Conversation flowed, and I could just be my quirky self without the dance of the networking nerves. It was fantastic.

Fast forward three weeks, and I'm at another conference. The cape was hidden in my bag, a symbol of my wavering confidence. But then, a friend from the last conference and a brand maestro, spots me and demands the cape. "That's your brand now," she says. And who was I to argue?

Since then, the cape has been a constant, a symbol not just of my brand but of standing out in a world that keeps pushing you to blend in. So here's my question to you, dear readers: Are you trying to fit into the mold, or are you ready to smash it?

Fitting in is comfortable, but it makes you invisible.

Standing out is the stuff of legends.

It's Wonder Woman picking up the Lasso of Truth.

It's Clark Kent donning the cape as Superman.

It's embracing your style, your uniqueness, your superpowers.

Now, you might feel the sting of traditional marketing – the constant emails, the social media overload. I feel you. But imagine transforming that.

Instead of casting a wide net, let's focus on building those deep, meaningful connections with the people who really get you.

Think of it as your Bat-Signal. Your marketing isn't a distress call; it is a beacon, attracting the very people who need your superpowers.

And when they find you, they'll see not just another coach, but a mentor who stands out, who's not afraid to wear their metaphorical cape and goggles.

So what's your cape? What makes you different, special, unique? Embrace that.

Whether it's your approach to coaching, your life experiences, or just your infectious laugh, it's yours. Own it. Wear it with pride.

You're not just selling a service; you're showcasing a partnership with your clients. They aren't just customers, they are partners on a transformative journey.

And as you ponder your next move, remember this: your branding is not just a logo or a color scheme – it's how you make people feel. It's the story you tell. It's the "cape" you wear. Wear it with pride.

Now, your mission, should you choose to accept it, is to reflect on your brand. Are you the hero your clients need? Are you standing out, or are you still trying to fit in?

Consider your marketing strategy – is it a true reflection of you, or is it a costume you put on to blend in?

Hit reply and share your thoughts with me. Let's engage and connect. Let's start a conversation that defies the norm and embraces who we really are.

Until next time, keep your capes billowing and your goggles clear.

Bots of love, and I'll see you on the next adventure.

🦸🏼 Ditch the Mild-Mannered Marketing