Let's face it, the formulaic "Hey {first name}," followed by an automated message isn't cutting it anymore. People are fatigued by the bland, the predictable.

Overused automation is akin to slinging the same old pickup line at every person in a bar. The response is likely to be an eyeroll followed by, "Bet you say that to all the (insert pronouns here)."

Before we go any further, let's get one thing straight: Automation isn't the antagonist in this story. No, far from it. Automation is the superpower that, when harnessed correctly, has the potential to revolutionize our interactions.

The key lies in not succumbing to thoughtless, insincere automation, but in embracing mindful and genuine engagement.

It might well be time to befriend automation. But not any kind of automation. Be discerning. Let's befriend automation that breathes sincerity, personalization, and, above all, heart.

The digital landscape is a battlefield where every corner is contending for that elusive top of mind awareness. The cacophony of messages are all shouting to be heard. But guess what? We're doing it wrong. What we should be striving for isn't fleeting attention but deep recognition, an emotional resonance that endears us to our audience.

Think about it this way. You're in a coffee shop, the air is humming with the melody of a song. Suddenly, the lyrics speak directly to your heart, echoing a sentiment you’ve been holding onto but never expressed. That connection, that shared understanding, that's deep recognition. It makes you feel less alone and more seen.

Automation, when used judiciously, can emulate that feeling for our audience. It's not about the quantity of automated messages but about the quality of engagement. It's not about an automated 'one-size-fits-all' approach but about understanding and resonating with our audience.

The simple truth is, we need to invest in automation that doesn't simply scream at our audience. Instead, we need to create a conversation, an interaction, a moment that makes our audience feel understood. Let the automation be the bridge between us and our audience, allowing us to send less, and mean more. (That sounds like it needs to be on a T-shirt...)

To all the heart-driven coaches out there, remember, our voice is our most valuable asset. Let's automate thoughtfully, with respect for the individuality of our audience. Our aim should not be to gain an edge over the competition through relentless content generation. Instead, let's leverage automation to forge deeper connections and amplify our authentic voices.

In the end, the choice isn't between satisfying the algorithms or engaging with your audience. It's about making automation your superpower, your sidekick. Because the magic happens when we stop trying to monopolize minds and start aiming to touch hearts.

What'll it be for you, Grasshopper?

🦸🏼 Automation: Evil Supervillain, or Superpowered Sidekick?