Last night: I’m sprawled on my couch, fully immersed in the latest episode of "Chopped." Chefs scrambling, timers ticking—it's chaos, but a kind of chaos that sparks something in me.

I recalled a conversation earlier in the day, when a client had expressed a need to have a written-out strategy with steps they could follow. I don't usually do that for myself, but I can easily imagine other clients that might want that.

So! I turned to one of my favorite GPT's called Frameworks. It's in the GPT store. and it works by taking in some information of what the framework should be about, etc.

My favorite part is after it shows you a few choices, you can opt to mix and match frameworks as needed. I put in a profile of my favorite people to work with (you, if you're reading this ) and the machine went to work.

It brought me a few choices, and I chose two that really spoke to who my clients are. Then I asked GPT to combine the frameworks. And there's where the fun started.

GPT and I had a great conversation about the framework itself, and then how to brand that in a way that fits into the realm of the Come Wright Inn. We drew mind maps, which turned into treasure maps.

We considered having a ship's helm (aka steering wheel), then we discarded that idea because of another framework I use. (Reply with the name and brief description of that one and you'll get a special prize from me). Then we came up with a couple other ideas for the centerpiece and began to work out the steps in the process.

Finally, we came up with a name for the process where every letter of it stands for a step in the process. And that, dear ones, is how I came up with the Kraken's Compass. (More on that in another email .)

Why is this story valuable to you? I'm so glad you asked. It's incredibly valuable to know how to brainstorm with powerful tools. It's insanely valuable to be able to cut to the heart of a problem in record time. Then develop a solid framework based on your specific audience, that speaks to their values and their needs.

Of course, this idea is a stepping stone. It needs testing and refining. It needs a hug and some love before I send it out into the world. The point is, I got from a single question to something I can test, all in about an hour. Before AI, it's taken me months. Using AI as a stepping stone is like finding a treasure map.

AI is so much more than a copywriter, and using it ethically is simpler than you think.